Custom Cannabis Mural by Atlanta Mural Artist for FireFlower Craft Cannabis
FireFlower has been helping businesses across North America in the cannabis space for over a decade through their consulting group. They are experts in the cannabis industry in all aspects of business: startup operations, project management, cultivation, and accounting. Ben and Jessica Franz decided it was time to open up their own cannabis business, and FireFlower Craft Cannabis was born. They set their sights on opening their dispensary in Albuquerque, New Mexico. Since cannabis legalization in 2021, the state of New Mexico has generated over $27 million in tax revenue on sales of cannabis alone.
Although the cannabis market has boomed in New Mexico, the market has become saturated with big-industry players pumping out mid-grade products. FireFlower strives to be different and set a new standard in cannabis consumption. Their focus is to deliver a high-quality and consistent experience to each one of their customers by providing excellent customer service and a premium product. FireFlower ensures their products are of top-tier quality by cultivating and growing all of their cannabis in-house. They use production techniques like hand trimming, hang drying, and hand packaging to check the quality of their flower at every stage.
Building a Strong Partnership with FireFlower Craft Cannabis Through Custom Art
Before their grand opening in September 2023, FireFlower was searching for a mural artist to create a beautiful mural for a prominent wall of their dispensary. The wall faces the Expo New Mexico, home to many notable events, including the New Mexico State Fair. While looking for an artist, FireFlower discovered my passion for high-quality artwork matched their passion for high-quality cannabis. It was also very important to FireFlower to work with and uplift women in the cannabis industry. Seeing that I am a female artist who has previously painted cannabis-themed murals, I was a perfect fit for this project. This would be my final mural project in Albuquerque, NM, before relocating to Atlanta, GA, where I now continue to create custom murals for businesses.
Designing a Custom Mural for FireFlower Craft Cannabis
Highlighting the vision and values of FireFlower was of the utmost importance for this mural project. The design concept was the result of a collaboration between myself and FireFlower’s co-founder, Jess. We understood it was essential for the mural to embody the essence of top-shelf cannabis products, honor the role of women in the industry, symbolize growth, and to underline the importance of giving back to the community. FireFlower’s motto is “Explore an Enchanted State,” I kept this phrase in the forefront of my mind when I was creating the design.
In the design, the main character is a fearless female explorer venturing out into space surrounded by sparkling stars. In her exploration, a whimsical, flowing cascade unfolds, resembling lush hair, ethereal smoke, and cannabis buds simultaneously. The mural's edges come alive with fiery flames, flying sparks, and hints at the FireFlower logo. Within the mural flow cacti, flowers, cannabis leaves, and a planet with wavy rings that ignite boundless creativity and imagination. Our fearless female explorer faces the road imploring you to take your own journey and explore an enchanted state.
After I created the design, I started to focus on the color palette. Staying true to FireFlower's brand guidelines was crucial. I selected shades that precisely reflect their branding colors: deep red, mesmerizing turquoise, and vibrant yellow. Bold black outlines and off-white highlights added depth and contrast. Incorporating their logo into the design ensured that the mural was a seamless extension of the brand's identity.
Challenges in Creating a Cannabis Mural and Meeting Deadlines
There were two deadlines that could not be moved: FireFlower’s soft opening on August 15th and my move to Atlanta, GA on August 21st. It was crucial to complete the mural on time. Once the design was approved, I began priming, tracing, and painting the 250 sqft wall. The summer heat in New Mexico was intense, with some days reaching over 100°F, but I remained focused. The textured stucco wall also made hand painting more time-consuming. I overcame these obstacles by working longer hours, staying committed to finishing the mural ahead of schedule. In the end, I completed the mural five days before the August 15th deadline.
Client Testimonial: Custom Mural for FireFlower Craft Cannabis
The end result is a captivating masterpiece that draws customers in from the bustling streets.
Co-founder Jess had this to say: “Brianna's dedication and hard work are beyond words. She put in countless hours under the blazing sun, sending us updates every day. Her commitment to perfection is truly inspiring. But it's not just her art that stands out – it's her incredible communication and genuine interactions with everyone around her. She creates a positive vibe wherever she goes. To say we're impressed is an understatement. Brianna is an artist like no other, and I can't recommend her enough. If you're looking for someone who not only creates breathtaking art but also brings an amazing atmosphere to every project, Brianna is the one.”
Bringing Custom Mural Expertise to Atlanta Businesses
I’m grateful to have worked with veterans in the cannabis industry to create a mural that encapsulates their identity. Now, based in Atlanta, GA, I’m excited to bring my expertise in custom murals to local businesses, helping them stand out with vibrant, large-scale murals that enhance their spaces. Whether it's for cannabis dispensaries or other businesses, I aim to ignite creativity and encourage engagement through my art.
